Pete Fowler Construction Services is trying to improve our social media presence by incorporating the use of a social media management tool for the Marketing Team's convenience. As PFCS's Social Media Manager, I spent some time researching the best platform for the company to utilize.
It is important for the company to use a program that is both cost and time-effective and allows some flexibility and creativity with the content of the posts.
After scanning multiple articles, it became clear that Hootsuite is the highest ranked and most popular, overall. Hootsuite is preferred over similar programs because there is a feature that allows the user to interact with their news feeds directly inside of the application.
Throughout my research, I was keeping a close eye on Buffer because it had been recommended to PFCS by another company's Social Media Manager. However, I wasn't consistently seeing Buffer in the top three websites listed in articles, like I was with Hootsuite. The article "15 Tools Every Social Media Manager Should Use" listed Buffer at number six saying, "It's particularly useful for small businesses that don't have the time or resources to update their social media channels regularly, but would still like to maintain a social presence." Upon reading this article, I realized I needed to narrow my search and get a closer look at which site would be best for a small business like PFCS.
After limiting my search, I found that the top three social media management sites for small businesses were consistently Agorapulse, Sprout Social and Buffer. In the cases where Agorapulse and Sprout Social were favored, it is because the two sites allow feed browsing and interaction inside the application. On the other hand, Buffer's simple intention is to build a social media queue and the user is required to open the specific social media platform to browse and interact with the news feed.
Following my research, I decided that Buffer is the best social media management site for PFCS because it allows freedom to customize posts and still set up a consistent queue on all relevant social media forms. I will start using Buffer to manage PFCS's social media and report back in a month!
End of Month Update
After messing around with Buffer and doing further research, I have chosen to accept defeat make the switch to Hootsuite.
Hootsuite is the #1 recommended social media management site for a reason. The "Professional" account package on Hootsuite offers more posts, more account access and better analytics for the same price as Buffer's "Awesome" account package. Sounds like a deal to me!