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Blog Post

Article of the Week: "Turning Negative Thinkers Into Positive Ones"

Introduction

In a recent article from The New York Times, Personal Health columnist, Jane Brody, explores the advantages of positive thinking – even if only for a few moments a day.

Summary

Barbara Fredrickson is a psychologist at the University of North Carolina. She has done extensive research on fostering positive emotions and came up with a theory called "micro-moments of positivity." These micro-moments refer to events from everyday life. Fredrickson's research shows that people who are able to generate positive thoughts and feelings towards everyday tasks are more likely to succeed than those who do not.

Negative thoughts, feelings, and emotions are normal phenomenon of life. However, Fredrickson's research proves that "chronically viewing the glass as half-empty is detrimental both mentally and physically and inhibits one’s ability to bounce back from life’s inevitable stresses." The amygdala is the part of the brain which processes negative emotions. Another researcher and neuroscientist, Dr. Richard J. Davidson found that people who recover slowly from negative emotions such as fear, anxiety, or threat are more likely to develop health problems.

Both Dr. Fredrickson and Dr. Davidson found that practicing mindful meditation with a focus on kindness and compassion generate changes in the brain that increase positive thoughts, emotions, and behaviors.

Aside from mindful meditation, Dr. Fredrickson and other professionals recommend trying a few of the following things to promote a more positive mind:

  • Do good things for people around you - even if it's as small as opening the door for someone!

  • Appreciate the world around you. It's the little things that make life great. Take a detour to watch the sunset or admire the trees swaying in the wind.

  • Develop and bolster relationships. Surrounding yourself with friends and family increases self-esteem.

  • Establish goals that can be accomplished. Being un-realistic about goals can be a downer when they don't come to fruition. Aim high, but keep yourself grounded.

  • Learn something new. Again, be realistic! Don't frustrate yourself by trying something you're going to fail at - ease into it. The more you learn, the more you want to learn.

  • Choose to accept yourself, flaws and all. Narrow in on your positive attributes. The rest are pesky details.

  • Practice resilience. Use your negative encounters as learning experience for how to better handle your emotions in the future: "When life gives you lemons, make lemonade."

  • Practice mindfulness. "Let go of things you can’t control and focus on the here-and-now. Consider taking a course in insight meditation.

Why We Care

Here at PFCS, we strive to keep a positive environment. To maintain an upbeat atmosphere, it is important that each of us exercise a positive attitude. The more positive feelings and emotions harvested in the workplace, the more productive we can be! The list above is a nice, concise summary of best practices we can use both in our work and in our personal lives. 

Finding the Best Social Media Managing Site for Small Businesses

Pete Fowler Construction Services is trying to improve our social media presence by incorporating the use of a social media management tool for the Marketing Team's convenience. As PFCS's Social Media Manager, I spent some time researching the best platform for the company to utilize.

It is important for the company to use a program that is both cost and time-effective and allows some flexibility and creativity with the content of the posts.

After scanning multiple articles, it became clear that Hootsuite is the highest ranked and most popular, overall. Hootsuite is preferred over similar programs because there is a feature that allows the user to interact with their news feeds directly inside of the application.

Throughout my research, I was keeping a close eye on Buffer because it had been recommended to PFCS by another company's Social Media Manager. However, I wasn't consistently seeing Buffer in the top three websites listed in articles, like I was with Hootsuite. The article "15 Tools Every Social Media Manager Should Use" listed Buffer at number six saying, "It's particularly useful for small businesses that don't have the time or resources to update their social media channels regularly, but would still like to maintain a social presence." Upon reading this article, I realized I needed to narrow my search and get a closer look at which site would be best for a small business like PFCS.

After limiting my search, I found that the top three social media management sites for small businesses were consistently Agorapulse, Sprout Social and Buffer. In the cases where Agorapulse and Sprout Social were favored, it is because the two sites allow feed browsing and interaction inside the application. On the other hand,  Buffer's simple intention is to build a social media queue and the user is required to open the specific social media platform to browse and interact with the news feed.

A screenshot of Buffer's Tweet Schedule feature

A screenshot of Buffer's Tweet Schedule feature

Following my research, I decided that Buffer is the best social media management site for PFCS because it allows freedom to customize posts and still set up a consistent queue on all relevant social media forms. I will start using Buffer to manage PFCS's social media and report back in a month!

End of Month Update

After messing around with Buffer and doing further research, I have chosen to accept defeat make the switch to Hootsuite.

Hootsuite is the #1 recommended social media management site for a reason. The "Professional" account package on Hootsuite offers more posts, more account access and better analytics for the same price as Buffer's "Awesome" account package. Sounds like a deal to me!